1990
- Barry Gordon continues as SAG president.
- Reed Farrell continues as AFTRA national president.
- National Women's Conference, Meryl Streep keynotes first national event, revealing the decline in women's work opportunities, pay parity and role models
- Background actors/extras: SAG regains jurisdiction over limited number of Hollywood extras, when Guild's parent union, Associated Actors and Artistes of America announces it has authorized the Guild to "expand its jurisdiction to include units of extra players not contractually represented by the Screen Extras Guild (SEG) or any other Four A's union...SAG's authorization to represent extras within its jurisdiction does not apply to commercials or to producers of television or feature films who already have contracts with SEG."
- Background actors/extras: July 9, first production in Hollywood since 1945, featuring SAG Hollywood extras, rolls camera: Nickelodeon's TV production Tales from the Whoop: Hot Rod Brown, Class Clown starring Whoopi Goldberg
- Health coverage: Burt Lancaster represents SAG in Washington, D.C. lobbies for creation of National Health Plan.
- Diversity: In response to Miss Saigon casting, SAG Board adopts resolution that performers of color receive preferential consideration for ethnic roles.
1991
- Barry Gordon re-elected SAG president.
- Reed Farrell re-elected AFTRA national president.
- Health coverage: Supported by SAG Board, actors rally throughout country for National Health Care plan
1992
- Barry Gordon continues as SAG president
- Reed Farrell continues as AFTRA national president
- Background actors/extras: SAG regains jurisdiction over all extras working under SAG contracts
- Background actors/extras: SAG extras work 467 jobs a day and earn over $1 million in first month of new theatrical contract.
- Total SAG earnings rise $12 million for year-end total of $1.1 billion.
1993
- Barry Gordon re-elected SAG president.
- Shelby Scott, Boston newscaster for WBZ-TV, elected AFTRA national president, succeeding Reed Farrell.
- Contracts: SAG negotiates its first Interactive contract, with over 100 multimedia productions signed. HyperBole Studios was first signatory, on June 7.
- Residuals: SAG Film/TV residuals doubled in six years, topping $2 billion - commercial residuals total another $2 billion
- Diversity: SAG study shows women and minorities still underrepresented
1994
- Barry Gordon continues as SAG president.
- Shelby Scott continues as AFTRA national president.
- AFTRA negotiates its first Interactive Media Agreement
- Stunt players vote in record numbers in favor of SAG’s first agreement to cover stunt coordinators
- To ensure actors get their residuals, SAG monitors rash of film companies declaring bankruptcy
- SAG and AFTRA approve three-year Commercials contract, gaining significant increases in cable and Spanish language TV and fending off management proposals for major rollbacks.
- Screen Extras Guild legally dissolved October 31.
1995
- President Barry Gordon resigns SAG presidency in July, to run for Congress; 1st VP Sumi Haru becomes acting President until the election. Prolific character actor Richard Masur elected SAG President.
- Shelby Scott re-elected AFTRA national president
- SAG Awards: February 25: 1st Annual Screen Actors Guild Awards held at and broadcast from Stage 12 at Universal Studios. Martin Landau first actor to win the Actor statuette (Male Actor in a Supporting Role) – for portrayal of Béla Lugosi (coincidentally a Screen Actors Guild founder) in Ed Wood. George Burns becomes the first to receive his 1994 Screen Actors Guild Life Achievement Award on television.
1996
- Richard Masur continues as SAG president
- Shelby Scott continues as AFTRA national president
- SAG Awards: February 24: 2nd Annual Screen Actors Guild Awards held at Santa Monica Civic Auditorium. 1995 Life Achievement Award presented, in absentia, to Robert Redford.
- Website/internet: SAG launches first website in December
1997
- Richard Masur re-elected SAG president.
- Shelby Scott re-elected AFTRA national president
- SAG Awards: February 22: 3rd Annual Screen Actors Guild Awards held at Los Angeles’ Shrine Exposition Center. 1996 Life Achievement Award presented to Angela Lansbury.
- AFTRA launches its first website
1998
- Richard Masur continues as SAG president
- Shelby Scott continues as AFTRA national president
- SAG Awards: January 25: 4th Annual Screen Actors Guild Awards held at Los Angeles’ Shrine Exposition Center. 1997 Life Achievement Award presented, in absentia, to Elizabeth Taylor.
- Merger: SAG and AFTRA mail first-ever SAG/AFTRA merger referendum to their respective memberships
- Merger: SAG pro-merger slogan is "Times have changed, so must we."
1999
- William Daniels, a co-star on the current hit TV sitcom Boy Meets World, elected SAG president, defeating incumbent president Richard Masur.
- Shelby Scott continues as AFTRA national president.
- SAG Awards: March 7: 5th Annual Screen Actors Guild Awards held at Los Angeles’ Shrine Exposition Center. 1998 Life Achievement Award presented to Kirk Douglas.
- Merger referendum fails: SAG/AFTRA merger defeated as 67.6% of AFTRA members vote "yes" but only 46.49% of SAG members vote to approve
- Diversity: SAG releases commissioned report "Missing in Action: Latinos in and Out of Hollywood"
- Organizing: Spanish-Language. AFTRA signs first national agreement for US-produced Spanish language programming for broadcast on Telemundo. First show produced under the agreement is Solo in America, Spanish language remake of One Day at a Time.
- First public digital motion picture screenings held for paying audiences in June.