From Consuming Content to Creating Content: Advanced Social Media for Performers

The SAG-AFTRA President’s Task Force on Education, Outreach & Engagement hosted the Social Media Performers: Beyond the Basics livestream on Sept. 3. Co-hosted by President Gabrielle Carteris and Executive Vice President Rebecca Damon, the event featured Ryan Walker, founder of social media management company TSMA and member of the SAG-AFTRA NextGen Performers and Communications committees.

The livestream served as a continuation of a previous workshop led by National Board member and National NextGen Performers Committee Chair Ben Whitehair, who covered the basics of building an online presence on popular social media platforms. Walker’s presentation, however, focused primarily on platforms that performers can use to create long- and short-form content to generate attention from brands and users such as Instagram, TikTok and Snapchat.

“The shift in the marketplace right now is toward viral content, and those platforms have gotten a lot of traction,” said Walker. “Transition your mindset from a consumer of content to a creator of content that is being consumed by others.”

Other topics discussed included the best ways to ensure consistency on a platform, apps that are helpful in creating content and other channels of work, including influencer marketing.

Scroll below for Beyond the Basics, and if you have not already done so, check out Social Media for Performers: The Basics. For more about utilizing social media or to watch other PTEOE livestreams, please check out the SAG-AFTRA YouTube Channel.

The views expressed by the guests are their own and not that of SAG-AFTRA. Any mention of products or services does not imply SAG-AFTRA’s endorsement.