Influencer Agreement 101

• The new Influencer Agreement lets your business entity (LLC or corporation) act as the employer and SAG-AFTRA signatory. This covers you with a union contract whenever a brand hires you directly to produce, perform in and distribute sponsored content on social media. 

• If you are an individual who works directly with brands who hire you to create, perform in, produce and distribute content through your own social media feeds, this contract is for you. SAG-AFTRA members can use this agreement, and so can influencers who aren’t members yet.

• It’s simple. You freely bargain the rates directly with the brand. Once the contract is finalized, you use your business entity to sign up with SAG-AFTRA as the direct signatory for the project. This ensures the brand deal is covered and allows for your business entity to make pension and health contributions on your behalf. 

• Yes, as of Feb. 8, 2021.

• The requirements:
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  • 1. Your influencer-generated, sponsored content must be made for distribution on your social media channels/feeds or your brand’s social media channels/feeds (places like TikTok, Instagram, YouTube, Snapchat, Twitch, etc).
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  • 2. Your content includes an on-camera (video) and/or behind-the-microphone (voiceover) performance.
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  • 3. You’re solely responsible for the creative, production, performance and distribution of the branded content.
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  • 4. You have a corporate or business entity, such as a corporation or LLC.
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  • 5. You have a contract directly with the advertiser.
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  • 6. You own the final content.
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  • 7. You’re the only performer in the content.

• 1. The brand you’re working with hires an ensemble or group for the project.
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• 2. Your footage includes other people.
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• 3. An ad agency, production company or PR agency is responsible for the creative, production or distribution of the content.
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• 4. Another signatory or a JPC authorizer advertiser/ad agency is involved with the project.
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• 5. Your branded content footage will live outside of your social media or the brand’s social media (things like TV, film, etc.).
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• 6. It features stunts or hazardous work.
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• 7. It includes nudity or sexually explicit material, unless directly related to the product.

Great question. If you’re working with a signatory, the Influencer Waiver may be the right option for you. Click here to learn more.