A Crash Course on the Influencer Agreement: Empowering Content Creators

Social media has not only changed the ways people interact with one another, but also how we engage with our favorite brands. One such difference is the increased popularity of influencers as brand ambassadors. Influencer marketing presents an opportunity for members with a sizable, engaged following on one or more platforms to partner with brands and create branded content.

In response to the industry and members’ needs, SAG-AFTRA created the Influencer Agreement, a contract designed to protect members’ branded content and ensure that this type of commercial work is covered under a SAG-AFTRA agreement. To further outline the provisions and protections within agreement, the SAG-AFTRA President’s Task Force on Education, Outreach & Engagement hosted A Crash Course on the SAG-AFTRA Influencer Agreement on Nov. 15.

Joining SAG-AFTRA Executive Vice President Ben Whitehair was SAG-AFTRA Manager. Contract Strategic Initiatives Shaine Griffin. In her presentation, Griffin gave an overview of how influencers are increasingly partnering with advertisers on social media, the development of the Influencer Agreement in response to new work opportunities for union members, and requirements for both members and advertisers under the contract. She also explained the signatory process and gave a demonstration on how members can sign up their influencer brand deals for coverage under the Influencer Agreement on sagaftra.org. 

For more information about the Influencer Agreement, visit the Influencer Resource page on sagaftra.org. Visit sagaftra.org/videos for other panels and discussions.