David Viviano

David Viviano to Head Screen Actors Guild’s Newly Formed Research and Economics Department Los Angeles (April 25, 2007)— Screen Actors Guild today announced the promotion of David Viviano to national director of research and economics, effective May 1, 2007. Viviano will head the Guild’s newly formed Research and Economics Department and will report to Ray Rodriguez, SAG’s deputy national executive director of contracts. “David adds immense value to our research capabilities, particularly in the area of new media,” Rodriguez said. “His experience and expertise in media economics and research make him the perfect choice for this role, and I look forward to working closely with him to advance the Guild’s objectives.” SAG created its Research and Economics Department to better meet the union’s need for fundamental industry information and analysis. Viviano’s team will conduct comprehensive primary and secondary research studies and will analyze and interpret industry trends, evolving business models and new media distribution formats. The research and economics effort will also support the Guild’s revitalized organizing efforts. For his part, Viviano can’t wait to get to work. “I’m excited by the opportunity,” he said. “This department will give us a thorough and comprehensive understanding of the economics that drive our industry and that means more opportunities for actors.” Viviano came to the Guild in 2005 as director of commercials research in the New York office. Prior to SAG, he worked in finance and consulting, including tenures at PricewaterhouseCoopers, Pfizer, and Hanover Holdings. He received his MBA from Cornell University and a BA in Film Studies from Wesleyan University. Viviano will relocate to Los Angeles from the Guild’s New York office in June.