As part of the 3rd Annual Labor Innovation & Technology Summit, SAG-AFTRA provided an overview of the growing use of deepfakes and the larger implications for entertainment and society.
We do need to consider the human cost of this technology. We need to ensure it’s being used ethically, and people have the ability to control and share the use of their image.
Danielle Van Lier
SAG-AFTRA Assistant General Counsel, Intellectual Property and Contracts
SAG-AFTRA continues to monitor the proliferation of deepfakes, which are defined as realistic digital forgeries of videos or audio created with cutting-edge machine-learning techniques. The union is working with legislators to create policies that protect victims from its more insidious uses, such as pornography.
To provide an updated overview of deepfakes, their growing usage, and the necessity of creating legislation that can regulate their presence and protect victims, the 3rd Annual Labor Innovation & Technology Summit presented Deepfakes Update on Feb. 19. SAG-AFTRA Assistant General Counsel, Intellectual Property and Contracts Danielle Van Lier provided examples of various types of deepfakes and their recent uses in media. In addition, she discussed the potential advancements of the technology over time and the rise of ethical concerns it has posed in recent years.
To watch the full presentation, scroll below. Click here for more sessions from this year’s summit:
- Welcome & Introduction
- Straight to Streaming: Pandemic Strategy or New Normal?
- Streaming & the Changing Business Model
- Volumetric Video & the Future of Entertainment
- From Gaming to Dubbing: What’s Hot in VO
- 10 Game Changers from CES
- Realigning Technology & Humanity
- Centering Unions in the Future of Work
- Innovation & the Pandemic: What’s Next for Essential Workers?
- Big Data, Surveillance and Discrimination
- Covering Content Innovators: SAG-AFTRA’s New Influencer Agreement
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