The independent New Media Agreement covers Original and Derivative dramatic and non-dramatic entertainment productions intended for initial exhibition on a new media platform. For a production to qualify for coverage under the New Media Agreement, it must:
• Be intended for initial exhibition via the Internet, mobile device or any other New Media platform now known or hereinafter devised;
• Have at least one SAG-AFTRA member in good standing cast at the time the signatory application is submitted who is cast in a sufficient role essential to the story line;
• Be submitted at least 3 weeks prior to the start of principal photography;
• Include content that is intended solely for entertainment purposes.
For example, the New Media Agreement excludes:
• Motion pictures made for an initial theatrical release (including film festivals);
• Programs made for an initial television or DVD release;
• Video games or any other program that would be covered under the Interactive Agreement;
• Commercials, PSA’s or “How-To” videos;
• Any type of production or medium otherwise covered by any other SAG, AFTRA, or SAG-AFTRA agreement.
For help determining if your production qualifies for coverage under a SAG-AFTRA New Media Agreement, please contact SAG-AFTRA New Media at NewMedia@sagaftra.org.