Joanna Popper is the Chief Metaverse Officer at leading entertainment and sports agency Creative Artists Agency. Popper leads metaverse initiatives for the agency and its clients. Popper joined CAA in 2022 from HP, where she led its XR initiatives for Go-To-Market, overseeing the launch of award-winning VR technology. Previously, she was Executive Vice President of Media & Marketing at Singularity University. She was also the Vice President of Marketing at NBCUniversal, where she worked across properties, including television, film, digital, and parks, and launched hits in primetime, music award shows, sports, news, daytime, and more. She started her career as an investment banker in New York and Brazil and then a consultant at McKinsey & Company. She was selected as 50 Women Can Change the World in Media and Entertainment, 25 Pioneers in the Metaverse, Top 50 Original Thinkers in VR, Top Women in Media: Game Changers, Top Women in Media: Industry Leaders, Digital It List, and 101 Women Leading the VR Industry. She served as Executive Producer on BREONNA’S GARDEN, FINDING PANDORA X, and FIGHT BACK.