Just Say ¡Sí!

By Hector Garcia
1st Vice President, Dallas-Ft. Worth Local

The exploding market reaching Latinos — both English and Spanish speakers — has opened opportunities for union members to work in all areas covered by contracts. On March 18, union members participated in a two-hour program, Just Say ¡Sí!, streamed online from N.Y., L.A. and Miami. Across the country, locals held viewing parties to learn about this burgeoning work, including Dallas, Houston and Austin.

The two hosts in each of the three originating cities discussed their work in each of six fields (on-camera, voiceover, musician, broadcaster, film and television) and then took questions from live audience members, as well as those viewing online.

David Viviano, chief economist for SAG-AFTRA, led off the evening with a powerful presentation of available work and the projected work increase for the future. Members were encouraged to explore all areas of working the Latino market, even if they don’t specifically work in Spanish. 

As the only Texas member of the National Spanish Language Media Committee, I was pleased to participate in this event’s organizing committee with members from MOVE N.Y., MOVE L.A. and the Spanish Language Media Committee. El futuro looks bright. Get out and grab the work!

Click here to view Just Say ¡Sí! The Latino Media Explosion: Opportunities in Any Language.