Members Celebrate SAG-AFTRA’s New Logo

From left, local SAG-AFTRA members Jack Jenkins and Rick Kain, Washington-Mid Atlantic Executive Director Pat O’Donnell and member Jimmy Lee West.

On May 1, members of the Washington-Mid Atlantic local joined together for the unveiling of the new SAG-AFTRA logo. In celebration of our new identity, members united over cake, ice cream and a lively webinar/presentation arranged by the national SAG-AFTRA communications and marketing team. 

The new SAG-AFTRA logo was developed in partnership with global strategic branding firm Siegel+Gale. It depicts a figure standing in a forward-looking pose, reaching skyward. The figure signifies the union’s primary brand attributes: strength, excellence and unity in front of the camera and behind the microphone.

The SAG-AFTRA National Board voted by supermajority to approve and implement the union’s new brand at its April 13 plenary in Los Angeles.

“I think the new logo is terrific and will serve us well,” said SAG-AFTRA President Ken Howard. “It captures the humanity we bring to our crafts — whether we are actors, broadcasters or recording artists, we bring excellence to all that we do.”