MOVE LA Asks: How Do You Reinvest and Rebrand Your Career?

As an entertainment industry professional, you know how fast the industry evolves; especially with the rise of social media tools. As a result, there are moments when you must reinvest and/or rebrand your career to remain current. MOVE LA recently hosted Act II of Your Career: Reinvesting and Rebranding, a panel featuring industry experts who explained the importance of your Internet presence, professional image and presentation.

More than 150 members gathered at SAG-AFTRA for the program moderated by SAG-AFTRA member actor Lee Garlington and featuring industry professionals Jodie Bentley and Kevin Urban (co-founders, The Savvy Actor), Lisa Berman (agent, Berman/Sacks Talent Agency), Pam Dixon (casting director), SAG-AFTRA member actor Benito Martinez and Deborah Mellman (publicist, Mindful Media Group).

The evening began with a candid discussion about what it means to “brand” yourself and the importance of doing so. Dixon, described good branding as, “Showing why you are different than someone else I am looking at.” Other panelists placed more emphasis on social media: what it is, how to use it and how often it should be used. Bentley discussed the power of a social media presence and its importance to performers. She explained that casting directors may look at an individual’s social media presence and how many followers and friends are on the performer’s profile. “Influence over your community is what casting directors look for,” said Bentley.

During the question-and-answer period, the panelists provided many useful tips and resources for performers. Interested in more details about this discussion? View the entire event here.

For more information about the MOVE LA Committee, click here.

This item was originally featured in the April 2013 local newsletter.