Local board members, clockwise from top left, Lorraine LeBlanc, Charlie Ferrara (vice president and national board member) John Wilmot and Frank Peter Boimare III (secretary). Photo by local President Diana Boylston.
On June 16, several board members of the New Orleans Local celebrated the unveiling of the new SAG-AFTRA logo. We received T-shirts with our new logo and shared cake after a New Orleans Local Board meeting.
The new SAG-AFTRA logo was developed in partnership with global strategic branding firm Siegel+Gale. It depicts a figure standing in a forward-looking pose, reaching skyward. The figure signifies the union’s primary brand attributes: strength, excellence, and unity in front of the camera and behind the microphone.
The SAG-AFTRA National Board voted by supermajority to approve and implement the union’s new brand at its April 13 plenary in Los Angeles.
This item was originally featured in the summer 2014 local newsletter.
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