SAG-AFTRA’s Influencer Agreement brings new benefits and opportunities to creatives in the marketing and advertising industry.
Creators really are small business owners. And when you look up the startup economy, a lot of digital media entrepreneurs are recognized for the innovation that they’re driving; the economy is benefitting from the innovations of these creators.
Qianna Smith Bruneteau
American Influencer Council Founder and Executive Director
Earlier this year, the SAG-AFTRA National Board approved the new Influencer Agreement, a groundbreaking and innovative agreement that provides coverage of content created by certain types of influencers as well as a new pathway towards earning towards health and pension benefits.
If you’re creating brand-direct influencer-generated, sponsored content that includes on-camera or voiceover, the new Influencer Agreement may have you covered.* We know many SAG-AFTRA members are already being offered sponsorship deals, so this is one more way they can monetize their careers but now with SAG-AFTRA coverage.
To discuss how the agreement is a game-changer, SAG-AFTRA hosted Covering Content Innovators: SAG-AFTRA’s New Influencer Agreement as part of the 3rd Annual Labor Innovation & Technology Summit on Feb. 19. The program was a conversation between SAG-AFTRA Chief Contracts Officer Ray Rodriguez, Associate Commercials & Influencer Strategist Shaine Griffin, and the American Influencer Council founder and Executive Director Qianna Smith Brunetau. Together, they discussed the greater presence of influencers in the advertising industry as well as the benefits that the Influencer Agreement provides for content creators and members alike.
Check out the full conversation here:
Click below for more panels, interviews and conversations from this year’s summit:
- Welcome & Introduction by SAG-AFTRA President Gabrielle Carteris
- Straight to Streaming: Pandemic Strategy or New Normal?
- Streaming & the Changing Business Model
- Volumetric Video and the Future of Entertainment
- Deepfakes Update
- 10 Game Changers from CES
- From Gaming to Dubbing: What’s Hot in VO
- Centering Unions in the Future of Work
- Innovation & the Pandemic: What’s Next for Essential Workers?
- Big Data, Surveillance and Discrimination
The views expressed by the guests are their own and not that of SAG-AFTRA. Any mention of products or services does not imply SAG-AFTRA’s endorsement.
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