We explore the rapidly growing world of influencers and how SAG-AFTRA supports and protects them through its groundbreaking Influencer Agreement and Influencer Waiver.
There’s no question in my mind that any influencer or content creator that can join SAG-AFTRA should join SAG-AFTRA. The market professionalism; the pension and health care benefits … I would honestly say the mark of any career is health insurance, and being able to put my daughter on my health insurance? That was a pretty cool experience; I’m pretty sure I cried.
Sidney Raskind
Influencer/Content Creator
Influencer. Content creator. We hear those terms all the time, and we see their work all across social media. But what does it truly mean to be an influencer or content creator, what makes the work especially attractive to performers and, for those interested in this vein of work, how can they make sure they’re leveraging their talent into true benefits?
SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland helps answer these and other questions in a special interview with Sidney Raskind, a popular content creator with over 5 million followers across Instagram and TikTok. Raskind describes how he got his start and his work as a content creator.
They are joined later on by SAG-AFTRA Manager, Contract Strategic Initiatives & Podcasts Shaine Griffin, who discusses the SAG-AFTRA Influencer Agreement and Influencer Waiver, two union contracts ensuring members can take advantage of the new opportunities that come as an influencer — while also receiving the benefits they expect as professional performers.
Visit the Influencer Resources page on sagaftra.org for more helpful information and tools to get started, including the Influencer Agreement Submission Portal. For questions or concerns, reach out to the union at influencer@sagaftra.org.
The video of this panel is below and also available on sagaftra.org/videos.
Visit the SAG-AFTRA podcast page at sagaftra.org to hear other podcast episodes. Subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Overcast, Pocket Casts or TuneIn to listen to your favorite episodes on the go.
The views expressed by the guests are their own and not that of SAG-AFTRA. Any mention of products or services does not imply SAG-AFTRA’s endorsement.
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