Find out how SAG-AFTRA’s newest agreement benefits and empowers voice performers in audio commercials.
[Narrativ] really keeps the decision-making power of whether or not to even engage in this A.I. technology in the individual performer’s hands. Every member will be able to choose for themselves whether or not they'd like to participate in the creation of a digital voice replica, and to then make that replica available for hire [and] … compensated in the same way as if they did the job in-person.
Erin Fritch
SAG-AFTRA Commercials Contracts Standing Committee Co-Chair
SAG-AFTRA has secured a new agreement with Narrativ, an emerging digital marketplace for voice performers to sell, manage and protect their vocal likeness with advertisers for audio commercials. The agreement, was created with key input by members of the SAG-AFTRA Commercial Contracts Standing Committee.
To explore the key details and benefits of this agreement, SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland is joined by Commercials Contracts Standing Committee Co-Chair Erin Fritch, Narrativ Co-founder Ben Gottdiener and SAG-AFTRA National Director, Contract Strategic Initiatives & Podcasts Sue-Anne Morrow. The conversation between the group explores Narrativ’s development and talent-forward business model, and ways the agreement points to a significant milestone in the union’s ongoing efforts to protect performers in the age of artificial intelligence.
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The views expressed by the guests are their own and not that of SAG-AFTRA. Any mention of products or services does not imply SAG-AFTRA’s endorsement.
Photo: Clockwise from left, SAG-AFTRA Commercials Contracts Standing Committee Co-Chair Erin Fritch, Narrativ Co-founder Ben Gottdiener, SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland and National Director, Contract Strategic Initiatives & Podcasts Sue-Anne Morrow.
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