Some of the terminology around A.I. and technology can be tricky. Here are some definitions that may help clarify things.
Generative Artificial Intelligence - A subset of artificial intelligence that learns patterns from data and produces content based on those patterns. Examples include: GPT-4, Midjourney and Dall-E 2. It does not include “traditional” A.I. technologies programmed to perform specific functions such as those already used by CGI and VFX artists during pre-visualization, preproduction, production, post-production, distribution and marketing.
Consent - An agreement between two or more parties.
Informed Consent - An agreement that must be clear and conspicuous.
Digital Replica - A replica of your voice and/or likeness that is created using digital technology, such as artificial intelligence.
Employment-Based Digital Replica - A digital replica created in connection with your employment on a series or in a motion picture. You might be asked to participate in its creation, such as being scanned.
Independently Created Digital Replica - A replica created without your participation and used in a motion picture in which you did not work.
Synthetic Performer - A wholly digital reproduction that appears to be a person, but does not resemble a recognizable performer and is not voiced by a person.
This item originally featured in the SAG-AFTRA spring 2024 magazine issue.