SAG-AFTRA continues to work with the ad industry to develop innovative solutions. To that end, the union has modernized the Commercials Contract by creating flexible Upfront Packages. These Upfront models come with their own editing rules, which we’ve broken down for you in this video. You’ll learn about the three main types of edits: permitted, paid and unpermitted. Additionally, in order to help the industry utilize our members in dynamic advertising spots, we have created a simple and straightforward payment structure for addressable advertising.
