Vying for Your Attention in an Over-Crowded Streaming Universe

The SAG-AFTRA President’s Task Force on Education, Outreach & Engagement and The Female Quotient hosted How the Next Generation Is Reclaiming Its Attention, and What It Means for Entertainment & Brands on March 2. SAG-AFTRA Executive Vice President, New York Local President and National Innovation & New Technology Committee Chair Rebecca Damon spoke on the panel, which originally aired as a livestream for the 2021 Sundance Film Festival. Other panelists included The Social Dilemma co-producer Stacey Picullel and Vicki Lins, chief executive officer and president of marketing organization CTAM. Rhonda Carnegie, chief innovation officer of The Female Quotient, moderated. 

The panel discussed the attention economy and its influence on culture and society, as well as how direct and prolonged exposure to content on technological platforms poses a threat to children. Among topics explored were effective means of changing society’s understanding and interaction on social sites, and the necessity of there being more regulation that protects minors’ exposure to content. Additionally, the group discussed how entertainment brands and streaming platforms can help provide tools parents can use to protect their children and encourage more socialization. 

To watch the full panel, scroll below. To hear more about the attention economy, view Realigning Technology with Humanity, an insightful conversation with SAG-AFTRA President Gabrielle Carteris and the Center for Humane Technology CEO & President Tristan Harris, which took place during the 3rd Annual Labor Innovation & Technology Summit on Feb. 19. 

The views expressed by the guests are their own and not that of SAG-AFTRA. Any mention of products or services does not imply SAG-AFTRA’s endorsement.