New Media is defined as digital, electronic, or any other type of delivery platform including, but not limited to, commercials delivered via podcasts, delivery to mobile phones and other digital and electronic media platforms, whether now known or unknown.
There are two potential use payments, although they pay different rates (and are a separate payment from Internet use).
The difference in rates is based on whether the commercial is made for television and moved over to New Media, or made specifically for New Media. A commercial may be used on New Media for a 4-week, 8-week, or 1-year cycle.