The goal of the bargaining parties in establishing the waiver is to increase the employment of professional performers in Internet/New Media commercials while also providing relief to signatory advertisers and advertising agencies. That being said, the union recognizes that in some instances (e.g., because of production location or costs) it may be difficult to hire professional performers. As a result, a Producer is permitted to hire non-professional performers, and will not be fined for Preference of Employment or Union Security. The Producer must, however, file a Taft-Hartley for each of the non-union performers.