The $50,000 budget is per commercial.
Example 1: A Producer is shooting two (2) Internet commercials over the course of two (2) days with a total budget of $100,000. The production would qualify for the waiver because the cost per commercial is within the $50,000 budget.
Example 2: A Producer is shooting five (5) New Media commercials in one day with a total budget of $150,000. The production would qualify for the waiver because the cost per commercial is within the $50,000 budget.
Example 3: A Producer is shooting a TV commercial and an Internet commercial, with a total budget of $300,000. If, using commercially reasonable efforts, the Producer can determine that $50,000 of the total budget is attributable to the Internet commercial, the waiver would apply with respect to the Internet commercial only.