Digital Commercials Waiver

As part of our efforts to recapture non-union work, particularly among low budget digital commercial productions, SAG-AFTRA is now offering a waiver for commercial digital low budget productions. This waiver will offer relief to ad agencies that are losing clients to non-signatory ad agencies on digital work, enabling them to retain these clients and employ professional performers in this expanding sector of the industry. While rates under the waiver are negotiable, this organizing effort will secure more work for our members, provide contributions toward health and pension benefits and allow us to develop a strong foothold in this area.  

The waiver applies solely to new low budget digital commercial productions with budgets of $50,000 and under. Any digital commercial with a budget over $50,000 is still covered by the existing terms and conditions of the Commercials Contract and paid at not less than the minimums set under the Internet or New Media provisions. If you have questions, call (212) 827-1454.

Read the FAQ here.

This article was originally featured in the November 2017 e-newsletter.