A lot has been happening with the #AdsGoUnion campaign during the last few months. SAG-AFTRA membership, staff and our industry partners have been working together to make big gains. Here are some of our recent accomplishments:
• Based on information submitted to AdsGoUnion@sagaftra.org, we turned six significant non-union commercials into union spots, creating more than 30 principal jobs for SAG-AFTRA members.
• Met with more than 100 talent agents nationwide, reinvigorating vital relationships so we can face this challenge as partners.
• Engaged with casting directors in L.A. and N.Y. to get invaluable perspective and feedback.
• Strengthened relationships with our sister unions DGA, IATSE and the Teamsters.
• Hosted industry roundtables with representatives from ad agencies and payroll companies, talent agents and casting directors to get a broad view of the industry and promote direct, honest communication among industry stakeholders.
• Participated in New York City’s Advertising Week. Took part in the State of the Industry conversation, had members and staff attend informative seminars and kept our brand in front of decision-makers.
• Reached out to content creators, their agents/managers and the Internet Creators’ Guild to discuss branded content and digital advertising in the influencer space.
• Continued our dynamic pre-member outreach in L.A. and N.Y.
• Created new regional codes that will make it easier for advertisers to hire our members in smaller markets.
• Jointly created with the industry a Low Budget Digital Waiver for commercial productions of $50,000 or less. This waiver helps ad agencies retain clients for digital work and creates more work opportunities for members.
To learn more, email AdsGoUnion@sagaftra.org.
This article was originally featured in the November 2017 local newsletter.
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