SAG-AFTRA and Cameo, the celebrity marketplace connecting talent with fans and brands, have created a new agreement which enables SAG-AFTRA members to cover the brand deals they make through Cameo for Business — known as C4B — under a SAG-AFTRA contract. With this innovative new C4B x SAG-AFTRA Agreement, SAG-AFTRA members will have the opportunity to count C4B earnings toward health and pension benefits, and brands will have access to more fan-favorite professional talent for their marketing campaigns.
Cameo for Business is a digital marketing platform connecting brands of all sizes directly with entertainers, athletes, creators and other high-profile talent to create engaging social and promotional content in just a few clicks. There are tens of thousands of
recognizable faces on the platform, many of whom are SAG-AFTRA members who want the rights, benefits and protections afforded by a union contract.
As the marketing landscape continues to evolve, and brands find new ways to quickly and efficiently engage talent to connect with their core audiences, SAG-AFTRA continues to create pathways for all members to fully participate in these exciting new opportunities.
This item was originally featured in the SAG-AFTRA summer 2023 magazine.