SAG-AFTRA Applauds Introduction of NO FAKES Act in the House

The SAG-AFTRA-supported NO FAKES — Nurture Originals, Foster Art and Keep Entertainment Safe — Act was officially introduced today in the U.S. House of Representatives, following its introduction in the Senate on July 31.

The bill establishes a federal right in voice and likeness to protect against unauthorized use of digital replicas in audiovisual works and sound recordings, effectively balancing that right with strong First Amendment protections for content creators. 

The House bill is sponsored by Reps. Maria Salazar, Madeleine Dean, Nathaniel Moran, Joe Morelle, Adam Schiff and Rob Wittman. 

SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland said, “SAG-AFTRA applauds Representatives Maria Salazar, Madeleine Dean, Nathaniel Moran, Joe Morelle, Adam Schiff and Rob Wittman for introducing the NO FAKES Act in the House. It is critical and urgent for Congress to establish nationwide protections in law against the unauthorized creation and use of digital replicas. A.I. technology can now clone us all and make us appear to do, say or perform things we never did, said or performed. The dangers for careers, reputations and lives are real, and this bill provides much needed recourse. 

“With identical bills now before both the House and Senate, and with robust bipartisan support, Congress must act expeditiously to safeguard everyone in this age of rapidly advancing technological innovation,” added Crabtree-Ireland.

The NO FAKES Act is supported by the entire entertainment and media industry landscape, from studios, record labels, broadcasting companies and technology companies to unions, workers and artist advocacy groups. It is a milestone achievement to bring all these groups together for the same urgent goal

About SAG-AFTRA

SAG-AFTRA represents approximately 160,000 actors, announcers, broadcast journalists, dancers, DJs, news writers, news editors, program hosts, puppeteers, recording artists, singers, stunt performers, voiceover artists and other entertainment and media professionals. SAG-AFTRA members are the faces and voices that entertain and inform America and the world. A proud affiliate of the AFL-CIO, SAG-AFTRA has national offices in Los Angeles and New York and local offices nationwide representing members working together to secure the strongest protections for entertainment and media artists into the 21st century and beyond. Visit SAG-AFTRA online at SAGAFTRA.org.