SAG-AFTRA Calls Strike on Ad Agency BBH

The SAG-AFTRA National Board voted unanimously today to declare a strike against Bartle Bogle Hegarty LLC (BBH), a long-time signatory ad agency owned by Publicis Groupe. The strike is effective immediately. 
 
In a direct and unprecedented assault on performers’ ability to earn a living wage for the use of their image selling advertiser products, BBH unilaterally announced the union’s Commercials Contracts no longer apply to them. They are now producing non-union commercials and paying substandard wages in violation of their legal obligations. 
 
SAG-AFTRA called this strike in response to BBH’s reprehensible and illegal decision so we can protect members from BBH’s exploitative practices. 
 
While the strike is in force, SAG-AFTRA members may not audition for or accept work from BBH. Accepting work during the BBH strike is a serious violation of members’ responsibility to one another and to SAG-AFTRA, and can result in fines, suspension or expulsion. 
 
This strike only affects BBH and no other ad agency. Members may continue auditioning and accepting commercial work on SAG-AFTRA contracts for any other signatory company.
 
Visit sagaftra.org/strikebbh to: 
•    Find out more about our strike against BBH
•    Sign up for updates and participate in strike actions like leafletting, picketing, rallies, etc. 
•    Watch President Gabrielle Carteris’ message to members
You can also send any information on BBH commercials to adsgounion@sagaftra.org. Casting notices, call sheets… everything is useful. 
 
Any information you send is confidential, and your name will not be used.  
 
Thank you for your solidarity. We will be in further communication with you as this situation develops.