SAG-AFTRA returned to the South by Southwest conference from March 8 to 17 in Austin, Texas.
Union representatives from the national commercials, interactive and music departments and the Dallas-Fort Worth Local office made appearances throughout the weeklong conference. Also in attendance were National Board member and SAGindie Committee Chair Abby Dylan, and representatives from SAGindie and the Directors Guild of America.
From March 10 to 12, SAG-AFTRA and SAGindie had a booth set up in the conference exhibition hall. In order to appeal to attendees from the interactive, film and music industries, the booth dedicated each day to highlighting and discussing different contracts: Sunday and Monday focused on the Commercials Contracts, Tuesday centered on video game contracts, and Wednesday featured music agreements. The union’s presence gave many industry professionals the opportunity to speak to representatives and collect information about each agreement, and members were also photographed with their SAG-AFTRA cards.
Dylan attended numerous events and screenings during SXSW. Highlights included the world premiere of Sword of Trust on March 8 and Netflix’s newest film, Highwaymen, on March 10, where she met fellow actor Kathy Bates. Other premiere screenings and soirees hosted at the conference were Amazon’s Good Omens, presented by Entertainment Weekly, and Vice Media’s after party for The Beach Bum, starring Matthew McConaughey and Zac Efron.
Her time at the conference ended with her attendance at the annual filmmakers panel. Hosted by SXSW, the National Association of Theatre Owners and Variety, featured panelists included The Long Shot actor-producers Seth Rogen and Charlize Theron, as well as Sword of Trust director Lynn Shelton.
SAGindie and the DGA ended SXSW with its annual mixer on March 11. More than 125 indie filmmakers and local members stopped by to mix and mingle during the two-hour happy hour.
As always, SXSW proved to be an exciting week that presented opportunities for the union and its members to interact with marketing and entertainment trendsetters and help shape and strengthen relationships with these industries for the future.
Sword of Trust director Lynn Shelton, left, with Abby Dylan at SXSW on March 10.
The SAG-AFTRA and SAGindie booth gave members the perfect backdrop to show their cards.
Easterseals Disability Film Challenge founder and director Nic Novicki and actor-director Michael Shacket at the SXSW Exhibition Hall.
Member Steve Martin supports his union on the SXSW trade floor.
Abby Dylan, left, with SAGindie Communications Manager Colin McCormack and Executive Director Darrien Michele Gipson at the SAGindie and DGA mixer on March 11.
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