SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland talks about the risks A.I. poses for performers and creatives and the importance of establishing policies towards universal regulation.
SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland was a speaker at the Financial Times’ Business of Entertainment Summit on Sept. 19.
During the Navigating A.I., Privacy, and Trust in Media & Entertainment panel, Crabtree-Ireland and Deloitte Risk & Financial Advisory Principal Tanneasha Gordon fielded questions from Financial Times Technology Reporter Cristina Criddle about the challenges artificial intelligence poses to the industry’s landscape, including concerns about ethics, privacy and transparency.
Noting digital replicas as an “immediate concern” for industry creatives, Crabtree-Ireland emphasized a greater need for universal protections against digital harm and exploitation as generative A.I. technology becomes more accessible. In addition to discussing at length SAG-AFTRA’s efforts towards including A.I. protections into its contracts, he emphasized the union’s staunch support for passing The Nurture Originals, Foster Art, and Keep Entertainment Safe, or NO FAKES, Act and other public policies centered on A.I. use on the federal level.
“Collective bargaining happens to have been the fastest path to any real, meaningful regulation so far, and I think that’s something to be proud of. Not just for unions, but for companies that have come together and agreed on principles that have now been put into effect,” said Crabtree-Ireland.
He continued, “But we do need more regulation, and that can come in a variety of forms. We’re starting to see [policies] at the state level … and the NO FAKES Act is a really good start in putting [federal] policy towards providing ownership and control [to performers] over their own face, voice and body.”
The Financial Times is a British-based news publication with editorial offices located across Britain and continental Europe and the United States. Its 2024 Business of Entertainment Summit, themed “Capitalizing on Disruption,” took place Sept. 19–20 in Los Angeles.
Photo: SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland at the ‘Navigating A.I., Privacy, and Trust in Media & Entertainment’ panel during the ‘Financial Times’ Business of Entertainment Summit on Sept. 19.
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