I think all storytelling is different and audiences come to each project with a different expectation. … As long as you're clear about what [you] will bring to the people, then that [will attract viewers]; you just have to know what people want.
Paul Feig
Director-Producer, Co-President of Feigco Entertainment
Advertising and storytelling have always gone hand in hand, and with the rise of new AI technology, there’s a greater potential for customers to interact with their favorite brands in new, more innovative ways.
During CES 2023 in Las Vegas, SAG-AFTRA podcast hosts SAG-AFTRA Executive Vice President Ben Whitehair and National Executive Director Duncan Crabtree-Ireland had the opportunity to speak one-on-one with director-producer Paul Feig and Powderkeg Chief Executive Officer Laura Fischer. Feig and Fischer are co-presidents of Feigco Entertainment, the studio behind the new Mr. Right app, the first platform of its kind to give its user the power to shape the story.
Listen in to hear more about Feigco’s foray into interactive entertainment and their development of Mr. Right, their work championing diversity in Hollywood and lifelong relationship with Las Vegas.
Looking for your next favorite SAG-AFTRA podcast episode? Visit the SAG-AFTRA podcast page to get started, and subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Overcast, Pocket Casts or Tune In.
The views expressed by the guests are their own and not that of SAG-AFTRA. Any mention of products or services does not imply SAG-AFTRA’s endorsement.
Photo: Director-producer and Feigco Entertainment Co-President Paul Feig, left, with Powderkeg Chief Executive Officer and Feigco Entertainment Co-President Laura Fischer.
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