SAG-AFTRA Receives PR Campaign of the Year Award — And More

SAG-AFTRA received the PR Campaign of the Year award on Dec. 11 for its efforts surrounding the 2023 TV/Theatrical/Streaming strike.

In addition to the accolade, which was the top award bestowed at the PR Daily Awards in New York City — placing SAG-AFTRA’s campaign above other entries from NASA, Disney Cruise Line, PATRON Tequila, Sony Electronics and UScellular among others — the union was also a recipient in the Crisis Management award category. In its profile, PR Daily praised the continuous support the union received throughout the 118-day work stoppage; its engagement with both its membership and other industry creatives, including influencers; and its communication efforts via traditional and social media. In addition to maintaining 67% public support throughout the strike, over 112,000 articles were generated throughout the campaign, achieving 10.7 billion impressions worldwide.

SAG-AFTRA previously was an award recipient in the Multichannel Campaign category at the PR Daily Social Media & Digital Awards on Aug. 1.

SAG-AFTRA Communications & Marketing Officer Pamela Greenwalt attended the luncheon to accept the award on the union’s behalf.

PR Daily, owned by Ragan Communications, is a daily news site that delivers news, advice and opinions on public relations, marketing and social media writing. The PR Daily Awards highlights exceptional campaigns and initiatives across the industry, with winners representing the pinnacle of creativity, strategy and execution.

All photos by Marc Estrella Media.