Commercials

This instructional video breaks down the editing provisions of of the 2022 SAG-AFTRA Commercials Contract. It was developed in partnership with the Joint Policy Committee, which represents advertisers and agencies that employ SAG-AFTRA members.

This educational video breaks down the payment structure provisions of the 2022 SAG-AFTRA Commercials Contract. It was developed in partnership with the Joint Policy Committee, which represents advertisers and agencies that employ SAG-AFTRA members.

Learn the Basics of SAG-AFTRA’s Commercials Contracts. 

Just us for an introductory presentation that will highlight important tips for performers such as the union’s bargaining partners, the commercial audition process, booking a job and much more. 

Learn about the SAG-AFTRA Regional Commercials Codes.

SAG-AFTRA's groundbreaking new Influencer Agreement is here! Here’s your chance to learn more. 

Join us for a conversation about the world of Influencer marketing, and an in-depth look at the Agreement. Hear about its development, learn who the Agreement is for and when it can be used. Plus, find out why this is an important step forward for the entire SAG-AFTRA community. 

What are deepfakes and why should you care? This update from Danielle Van Lier, SAG-AFTRA Assistant General Counsel, will provide a brief introduction to deepfakes technology and current legal efforts to address some of its potential harms.

Join SAG-AFTRA President Gabrielle Carteris, the President’s Taskforce on Education, Outreach & Engagement and leading voiceover experts from the SAG-AFTRA Foundation and Source Elements for a discussion on setting up a professional home VO studio.

Pulling from their vast experience in voiceover, sound design and audio engineering, our presenters will provide practical guidance for setting up a home VO studio, creating real-time high-quality audio connections for voice professionals, professional livestream tips and tricks, demystify Source-Connect and more.

Join SAG-AFTRA President Gabrielle Carteris, the President’s Task Force on Education, Outreach & Engagement, and leading commercials casting director Arlene Schuster for an instructional webinar on the art and science of self-taping.  

From lighting and sound to framing the perfect shot to insider tips on what casting directors are looking for, Schuster will walk you step-by-step through everything you need to know to self-tape like a pro.  

SAG-AFTRA continues to work with the ad industry to develop innovative solutions. To that end, the union has modernized the Commercials Contract by creating flexible Upfront Packages. These Upfront models come with their own editing rules, which we’ve broken down for you in this video.  You’ll learn about the three main types of edits: permitted, paid and unpermitted.  Additionally, in order to help the industry utilize our members in dynamic advertising spots, we have created a simple and straightforward payment structure for addressable advertising. 

Take a look at how SAG-AFTRA’s #AdsGoUnion campaign is creating more jobs for our members in the evolving ad industry.